Privacy Policy

Last Updated: 2026-03-07

Welcome to PureHair! We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy explains how PureHair ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website purehair.pages.dev or use our services.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. What Information We Collect

We collect various types of information to provide and improve our services to you. This includes:

Contact Information: Your name, email address, and shipping address when you place an order or subscribe to our newsletter.
Payment Information: When you make a purchase, payment details are collected. Please note that we do NOT store your full credit card numbers on our servers. All payment transactions are securely processed by our third-party payment processor, Stripe.
Transactional Information: Details about the products you purchase and the date and time of your transactions.
Technical Information: Your IP address, browser type, operating system, and how you interact with our website. This data is collected to improve website functionality and user experience.

2. How We Use Your Information

We use the information we collect for various purposes, including:

To process and fulfill your orders, including shipping products to your specified address.
To communicate with you about your orders, products, services, and promotional offers.
To provide customer support and respond to your inquiries.
To improve our website, products, and services based on your feedback and usage patterns.
To prevent fraudulent transactions and ensure the security of our website.
To comply with legal obligations.

3. How We Share Your Information

We do not sell your personal data to third parties. We may share your information with trusted third parties only when necessary to provide our services or as required by law:

Payment Processors: Your payment information is shared with Stripe to process your payments securely.
Shipping Carriers: Your name, shipping address, and contact information are shared with shipping companies (e.g., USPS, FedEx, UPS) to deliver your orders.
Analytics Providers: We use PostHog for website analytics to understand how users interact with our site and improve our services. This involves sharing anonymized usage data.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4. Cookies and Tracking Technologies

Our website uses "cookies" and similar tracking technologies to enhance your experience:

Functional Cookies: These cookies are essential for the website to function properly. They allow you to add items to your cart, proceed to checkout, and maintain your login session.
Analytics Cookies: We use PostHog for analytics, which uses cookies to collect information about how you use our website, such as which pages you visit and how long you stay on them. This helps us understand user behavior and improve our site.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

5. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for order fulfillment, customer support, and legal obligations. Specifically, we keep order-related data (name, email, shipping address, order history) for 2 years to facilitate potential returns, warranty claims, and historical record-keeping. After this period, your data will be securely deleted or anonymized.

6. Your Rights

6.1. General Rights

You have the right to request access to your personal data, to have inaccuracies corrected, and to request deletion of your data. To exercise these rights, please contact us at [email protected].

6.2. For European Union (EU) Residents (GDPR)

If you are an EU resident, you have the following rights under the General Data Protection Regulation (GDPR):

Right to Access: You have the right to request copies of your personal data we hold.
Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions. Please send your request to [email protected].
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us at [email protected] or [email protected]. We will respond to your request within one month.

6.3. For California Residents (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell.
Right to Delete: You have the right to request the deletion of your personal information collected or maintained by us. Please send your request to [email protected].
Right to Opt-Out: You have the right to opt-out of the sale of your personal information. As stated, PureHair does not sell your personal data.

To exercise these rights, please contact us at [email protected] or [email protected]. We will respond to your request within 45 days.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

8. Children's Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us, and we will take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy, your personal data, or wish to exercise any of your rights, please contact us:

By email: [email protected]
For data deletion requests: [email protected]